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If you’re running a store powered by WooCommerce or WP E-commerce, then you know that the most important thing is to increase revenue and track sales. You’ve probably heard about eCommerce Tracking in Google Analytics, but several other options and plugins are available for quick real-time results. Let’s discuss it in detail.
Ecommerce tracking is the process of identifying visitors who have converted on an online sales interaction and quantifying their entire purchase journey on a website. This includes any pages that were viewed before the conversion and those that were considered after the conversion.
For years, Google Analytics has been the de facto standard for tracking website traffic and conversions. It hosts vast amounts of data about visitor behavior and can identify areas for improvement.
It offers numerous features that can assist in eCommerce tracking, including event tracking, eCommerce tracking, custom reports, and more.
MonsterInsights is a WordPress plugin developed to help you track eCommerce websites in WooCommerce.
You can add it to your website from the plugin section of WordPress or purchase it directly from their website. After installing MonsterInsights, add a tracking code snippet to your site.
MonsterInsights will open up on a separate page and show you what eCommerce reports are available for your blog or store. You can choose which ones you would like enabled by ticking the boxes next to each report title. When you’re done, click Save Settings at the bottom of the page to continue.
It will help retailers improve the bottom line by identifying certain information about conversion, including:
While eCommerce tracking is most often associated with website analytics, it also encompasses other online activities such as digital ads, mobile apps/site synchronizations, email marketing, and social media. You can easily view eCommerce reports of your WordPress website and the shopping behavior of the user.
After installing the plugin, it’s time to add the enhanced eCommerce tracking code snippet to your website. You can place the tracking code at the bottom of your footer or all pages.
Once you’ve followed all of these, it’s time to see what reports look like. You can view all of your transaction data in a single place, personalized for each user and split up by product categories or product pages.
You can see how many purchases have been made from your site over time, as well as the total revenue earned. This is just scratching the surface, though, because MonsterInsights provides you with much more.
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There are many ways to measure the success of an online business, and eCommerce tracking with MonsterInsights is one of the easiest, quickest, and most comprehensive ways to do this.
By tracking online sales, retailers can use their data to:
MonsterInsights is a great way for enabling enhanced eCommerce tracking. Now it’s time for you to go through their incredibly helpful demo and see all of what’s possible. Don’t hesitate to contact us if we can answer any questions, and let us know what you think in the comments.
Thanks for reading, and good luck with your eCommerce reporting!
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